PewDiePie calls for the end of the ‘subscribe’ meme after New Zealand shooting

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YouTube star Felix Kjellberg, known worldwide as PewDiePie, has officially called for an end to the “Subscribe to PewDiePie” meme. 

In a video posted Sunday, the creator of YouTube’s second most-subscribed channel addressed the meme and its connection to the Christchurch terror attack in March that left 50 people dead.

While livestreaming the attack on multiple mosques on Facebook, the perpetrator of the shooting could be heard saying the words, “Subscribe to PewDiePie.” 

It’s a reference to the meme and movement formed during the nearly half-year long race to become  YouTube’s most subscribed channel, a battle waged between Kjellberg and Bollywood studio T-Series. Fellow creators and supporters of Kjellberg worldwide had used the phrase as a rallying cry to help PewDiePie win the subscriber race. Read more…

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