Here’s what you need to know about those CGI influencers invading your feed

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Human influencers like Bella Hadid and Kendall Jenner might want to secure their positions in the influencer realm before they get ousted by glorified Sims.

That’s right: There are now computer generated images that do exactly what human influencers do. There’s a human behind each one — coming up with captions and manually generating the content — though it can be unclear who exactly that person is. The financial threads are equally hazy, but you can be sure that someone is making money off of these “people.”

According to CBS, the digital influencer market is set to reach $2 billion in the next two years. The scariest thing is just how convincing these artificial influencers really are: 42 percent of people who were following a digital Instagrammer didn’t realize it wasn’t a real person, according to a recent study by the media company Fullscreen. Read more…

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