YouTube’s subscription music streaming service lags far behind its biggest competitors

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YouTube may be the king of online video, but its subscription music streaming service is trailing far behind its biggest competitors.  

According to a report in Bloomberg, Google now has 15 million paid subscribers — a number that includes customers on free trials, per sources  — across its two paid music streaming services, YouTube Music and Google Play Music. (The search giant has not made their subscriber base public; the number comes from two sources familiar with the subscription numbers.)

Meanwhile, Spotify boasts around 100 million paying subscribers, as well as another 115 million users on its free, ad-supported tier. Apple Music has nearly 60 million subscribers on its paid and trial plans. Read more…

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