Facebook’s engagement is sinking with no end in sight

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If you’ve found yourself spending less time on Facebook over the last year, you’re not alone. As the beleaguered company has battled scandal and tried to emphasize “meaningful” interactions over fake news and clickbait, it appears users are spending less time on the service.

Engagement with Facebook is set to decline or remain flat for the foreseeable future, according to a new report from eMarketer. 

Daily time spent on Facebook declined by 3 minutes among U.S. users in 2018, according to the firm. Users spent an average of 38 minutes per day on the platform in 2018, the report says, down from 41 minutes a day in 2017. eMarketer expects usage to further decline to 37 minutes a day by 2020 and remain flat in 2021. Read more…

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